Sometimes, even the most iconic brands can lose their way. So Starbucks went back to where it all started: great coffee, crafted by hand, in a place built for human connection. Back to that warm, inviting neighborhood coffee house we all looked forward to visiting.
Launching during the Super Bowl, we re-introduced the brand as The StarbucksCoffee Company. Baristas in motion. Milk steaming. Espresso pulling. Shakers shaking. Showing all that it takes to craft the perfect cup.
Because it’s not just about the coffee you make. It’s about the company you keep.
