DIPLO vs THE WORLD

Fuser

with Fuser, anyone can be a dj & bATTLE diplo on twitch.

_Creative Direction

CREATIVE MEDIA AWARDS - Influencer Marketing Winner
WEBBY AWARDS x1
ONE SHOW Shortlist
ADC Shortlist
ADDY AWARDS x2

To launch Fuser, a new video game from the makers of Rock Band, we showed the world that anyone can be a DJ.

We first raised an army of celebs, influencers, and everyday people that had zero credibility to claim they are the biggest DJ — intentionally pissing off the actual biggest DJ, Diplo. A beef broke out across social, and to settle it, we gave fans a once-in-a-lifetime chance to battle Diplo live on Twitch.

Our live DJ battle on Twitch garnered a benchmark-crushing live audience of over 728,000 (7x Coachella’s daily attendance) with over 13,000 chat interactions. In the end, the world voted for their winners and crowned a gamer named Curtis Tran champion, dethroning Diplo.

Press: CNN, Muse, Shoot Magazine, Dancing Astronaut, NME, EDM.com, Your EDM, Tonica, Games Radar, Nintendo Life, Game Rant

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We also invited everyday people stuck at home to visit our site and create their own shareable DJ content - with custom names, posters and even audio tags.

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There was one person who absolutely hated this idea: the world’s biggest DJ, Diplo.
In a rant on his social media, he poked fun at the campaign and challenged our DJs to battle him on Twitch.

The Twitch showdown featured six contestants sourced from our UGC experience, and garnered a benchmark-crushing live audience of over 700K.

And after the two-hour event full of interactive elements and surprises (one fan even ordered our host, Sal Masekela, a pizza) the world voted on a winner.
Spoiler: it wasn’t Diplo.

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