Initially crafted as running and tennis shoes in 1982, these NB models were the most innovative shoes of their time. Today, 30 years later, they still maintain the original design and integrity but have become the next evolution of excellent. Now for the everyday life. "Excellent Will Always Be" was a campaign that celebrated the brand's roots while launching a new lifestyle collection.

Concept, Art & Photography direction for New Balance's 2015 Lifestyle brand, used in global markets in various media. 
Photographer: Josh Goleman, David Register